BOOKPLATES

Bookplate design as evolutionary translation

Luigi Casalino, Italy

Bookplate is the English equivalent to the Latin ex-libris – which means ‘From the books of’ or ‘From the library of’: a printed or decorative label typically pasted on front endpaper of a book to indicate ownership.

Bookplate design is a recognised artform, enabling humans and technologies to engage in creative conversations that re-write and re-present personal and collective histories into timeless multimodal messages.

Bookplate design, therefore, is an ideal case study to test the theory and practice of evolutionary translation as a form of survival – physical, cultural, societal – that is rooted into the object of the book but extends its spatiotemporal specificities of authorship, readership, ownership.

Unlike adaptation, that subjects the original text to the semiotic and semantic diktat of a new medium, evolutionary translation recognises and retains the genetic quantum of what is original while recreating it into alternative modes of expression that celebrate it and continue it.

The following four galleries of bookplate designs bear witness to the verbal and visual interactions at the core of the ex-libris – its apparent minimality a charming gateway into the generative mystery of inspiration and influence.

I. George Steiner (1929 — 2020)

In memoriam

This case study celebrates one of the most courageous and controversial minds of our time – an unapologetic champion of the humanities, of interdisciplinarity, and of translation; an encyclopaedic ambassador of scientific and philosophical truths; a passionate advocate for ancient and modern wisdoms; an insatiable reader and book collector…

II. James Joyce (1882 — 1941)

Ulysses

This case study celebrates the publication centenary (1922 – 2022) of the most complex and controversial works of literature of all time: Ulysses – a 24-hour walked novel; an embodied mass and worded mess; the longest love letter to woman, city and nation; a riverrun of thoughts and actions; the global mind-map of a local genius…

III. Truman Capote (1924 — 1984)

Breakfast at Tiffany’s

This case study celebrates the birth centenary of one of the most iconic writers of our time through one of the most iconic stories of our time – sophisticated and stylish; precise and penetrating; trusted neighbour and lofty cosmopolitan; an image-inspiring word-weaver who magicked memories out of human ordinariness…

IIII. Eugenio Montale (1896 — 1981)

Ossi di seppia

This case study celebrates the birth centenary of one of the most iconic writers of our time through one of the most iconic stories of our time – sophisticated and stylish; precise and penetrating; trusted neighbour and lofty cosmopolitan; an image-inspiring word-weaver who magicked memories out of human ordinariness…

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